In an age where people communicate through screens and make decisions based off what they see on the internet, it is vital to leave a positive impression on those interacting with your business online. 92% of consumers now read online reviews, and this number is growing each year. Would your reviews invite that 92% into your business, or push them out?
People don’t make decisions based off reviews
Turns out they actually do. According to Vendasta, 80% of consumers trust online reviews as much as personal recommendations. This is why it is important to key in on your happy, loyal customers. Make them feel important and let them know that their review would mean the world to your business. Even after you get customers in your store, reviews play a huge role in decision-making — reviews produce an average of 18% uplift in sales. If a consumer feels more confident in a product or service because of reviews, you’ve put them in a spot where they are ready to buy.
I feel like advertising is more effective
Online reviews ARE advertisements. Better yet, they’re from actual customers that have had real experiences with your business. Most people prefer to see raw content and feedback as opposed to manufactured advertisements. Often it is much more effective to invest more time, effort, and money into generating more reviews.
Word of mouth is the only marketing we do
That’s great! That means you have an awesome customer base that is willing to talk you up. Now what you need to do is build an online platform where they can share those opinions with more than just their friends. You can truly turn your customers into your best marketing tactic. All it takes is asking! You know they are more than happy to help you out. Make it easy for your customers — Visit us at revyup.com to get started today.