How To Ask Customers For A Review

Every small business owner understands the importance of online reviews, whether it be Facebook, Google, Yelp, or an industry-specific review site. But the tough part is actually getting your customers to leave reviews. Your customers are busy people with To-Do lists, chores, and jobs. How do you make leaving a review a priority for them? We broke it down into steps for you.

1. Let your customer know how important they are to you.

Ever heard of the Golden rule? Totally applies here. Treat your customers exactly how you expect/want to be treated. You know that without your loyal customers, running your business would be much less rewarding. Let them know that! Let’s say you run an online store. A customer makes a purchase, so you give them a call a couple weeks after they place their order.

You say “Hi ____, thanks so much for being a loyal customer, you are the man (Or something like that). Your business means a ton to us.” Here comes step 2.

2. Let them know how important REVIEWS are to you.

After you have worked your charm on your customer, it’s time to show them the importance of reviews.

“As you know, reviews are a vital part of our business. It would mean a lot to us if you could leave us a review so we can know exactly how our service is”.

It’s that simple. Now you have tied in both the importance of the customer, along with the reviews.

3. Simplify the review process.

This is possibly the most important part. A lot of times when a business asks a customer to leave a review, they leave the customer with no direction.

“Would you mind leaving us a review?”

Leaving it at that does not a) create a sense of personalization, or b) give them a place to go to leave a review.

You must make it easier on your customers. Text message is the single best way to do this. Simply send your customer a text message encouraging them to leave a review, and give them a path to go leave that review.

revyUP’s software allows businesses to filter out the good reviews from the bad, so the bad ones don’t hurt your reputation. However, you can still see the negative feedback so you can deal with the issue that has been brought to your attention. Visit revyup.com to get started today.

 

 

 

How To Organically Increase SEO

SEO has become a vital function for small businesses and e-commerce sites. With 644 million websites on the internet, how do you stand out? We’ve created a list of 3 focuses to increase your SEO organically.

  1. Get more online reviews

This should be an obvious one, as 90% of consumers say their buying decisions are influenced by online reviews. Search engines love online reviews because it helps them provide more accurate information to searchers. And if they continue to provide quick and accurate suggestions, those searchers will come back.

As you can see, in order to optimize your SEO by using reviews, you need: a) high quantity of reviews, b) Consistent reviews, and c) Diverse reviews. This can all be gained by an affordable subscription to revyup.com.

2.  Publish Relevant Content

Content is king. There is absolutely zero substitute for original content. By creating content specifically suited to your target customers’ needs, you can drive insane amounts of traffic to your website. Be sure you are using the key phrases that are relevant to your customers. For example, if you own a car shop in Charlotte, some good key phrases to repeat throughout your content could be “Quality car repair” “Best Mechanic in Charlotte”, etc. You can highlight or italicize these phrases to get an extra SEO boost.

3. Copy Adwords To Make Sweet Titles

Thinking logically, having a compelling title and description tags will get more clicks. But how do you know what is compelling to your customers? Well, the Adwords that you see for competitive keywords are simply the result of THOUSANDS of tests… Tests to optimize clicks. So if you are writing a blog post for you custom T-shirt design site, you would first check out the search results.

Pulling from the keywords in the search results, you may title your blog post “Free-Shipping on Custom T-Shirts”. This will help boost you to page 1 of the results organically as opposed to shelling out big bucks for it.

When attempting to increase SEO organically, it is all about patience. Take your time and trust in the process, and it will pay off if you follow these tips.

How To Grow Your Business Using Social Media

The rate at which communication between individuals has changed the last decade has been lightning speed. The most obvious change has to be the use — and domination of social media. Businesses now have no option but to use social media to reach potential customers. How are you going to stand out from the rest?

It Takes Time

If you think that a couple posts a week, a few likes and some followers will grow your business, think again. To do social media right, it takes time and concentrated effort. The three main points we like to think of as most important are:

  • Posting relevant content
  • Being consistent
  • Enabling others to share your content

These three are closely related and when used correctly, can gain your business some major attention. It all comes back to the first point: Posting relevant content. When you post content that is helpful, funny, or unique, people will share it. When people share it, more people hear about you. When more people hear about you, more people sign up/buy your product/visit your store.

News flash: It’s Cheap.

Posting on social media obviously does not cost any money. However, the effects of great social media marketing can be much greater than other marketing tactics. However, it may be worth looking into hiring someone on specifically to be in charge of social media marketing. Like I said earlier, it all comes back to fresh, unique content. Hiring a social media director can increase your returns on social media exponentially. But remember, if you are doing it yourself, be sure to block out at least five hours per week to focus intently on planning and posting to social media.

 

 

Why Businesses Are Hesitant When It Comes To Reviews

In an age where people communicate through screens and make decisions based off what they see on the internet, it is vital to leave a positive impression on those interacting with your business online. 92% of consumers now read online reviews, and this number is growing each year. Would your reviews invite that 92% into your business, or push them out?

People don’t make decisions based off reviews

Turns out they actually do. According to Vendasta, 80% of consumers trust online reviews as much as personal recommendations. This is why it is important to key in on your happy, loyal customers. Make them feel important and let them know that their review would mean the world to your business. Even after you get customers in your store, reviews play a huge role in decision-making — reviews produce an average of 18% uplift in sales. If a consumer feels more confident in a product or service because of reviews, you’ve put them in a spot where they are ready to buy.

I feel like advertising is more effective

Online reviews ARE advertisements. Better yet, they’re from actual customers that have had real experiences with your business. Most people prefer to see raw content and feedback as opposed to manufactured advertisements. Often it is much more effective to invest more time, effort, and money into generating more reviews.

Word of mouth is the only marketing we do

That’s great! That means you have an awesome customer base that is willing to talk you up. Now what you need to do is build an online platform where they can share those opinions with more than just their friends. You can truly turn your customers into your best marketing tactic. All it takes is asking! You know they are more than happy to help you out. Make it easy for your customers — Visit us at revyup.com to get started today.

 

 

 

 

How To Get More Google Reviews

Your small business might recognize the importance of positive Google reviews, but struggle in actually getting these reviews. This is not because your customers don’t like you or your food is bad. You probably just aren’t going about asking the right way!

Make it Personal

When it comes to getting more online reviews, personalization is key. You may have a sign in the store that says “Leave us a review on Google!” — This probably will not be effective. You need to ask customers individually, when they are IN the store, to leave you a review. Don’t pressure them, but be sure to let them know a review would mean a lot to you — “Thanks for coming in today, John! You’re one of our most loyal customers. Would you mind leaving us a review?” This lets John feel he is valued as a customer and makes him feel inclined to help your small business out.

Use Technology

Asking someone in person for a review is effective. But what if they leave the store and forget you asked? John is probably a busy dude, so it may be hard for him to take a few minutes out of his day and go search your business up online to leave a review. So make it easier for him! Send him a text! Text messages have a 99% open rate, compared to the 23% of emails. Giving John the same message you did in the store, via text, and adding in the link to leave a review will make it much easier for John to leave you guys a review.

Watch your traffic increase

Once the reviews start rolling in, so does the traffic (: All of your happy customers leave great reviews, which leads to more happy customers and EVEN MORE great reviews. It’s a never-ending cycle you want to be in. We can put you in the middle of that cycle. Check out a demo at https://www.revyup.com/schedule-a-demo–revyup.html

Why Are Google Reviews Important To Your Small Business?

Google tends to be the first place a customer hears about your business. Whether they’re searching you out or not, what they read on Google will affect their opinion about your business; good or bad.

Accessibility is key.

For example, say I just moved into San Francisco and I need a haircut. With no experience or knowledge of barbershops or salons in the area, the first place I’m going to go is Google. I’ll type in “salons in San Francisco” and hundreds of results will pop up. I’m not about to dig through hundreds of results, so I’ll stick with the top 4 or 5 and check those out. (Fun fact: 90% of clicks on Google searches happen on the top 3 results). It is VITAL to get on the first page of results in your area, and it is even more important to get into the top 3 on that page.

 

People trust Google reviews.

According to Vendasta, 88% of people trust Google reviews as much as a personal recommendation. When reading Google reviews, people don’t simply look at the overall star rating. They READ the reviews! They want to know what kind of experiences others have had with your small business, so they don’t pay too much for a car repair or get a haircut that looks like it’s out of a 90’s yearbook.

Cheap Marketing.

You can shell out hundreds, even thousands of dollars towards improving your SEO, but no optimization effort will be as successful as obtaining more Google reviews. Your small business has worked hard on boosting its reputation. Let your customers talk you up! (P.S. it’s cheap…). Raw feedback and analysis from your customers is unmatched in importance, so go out of your way to urge your loyal customers to leave a review for you. Trust us, it’s worth it!

 

Why Trust Is Your Best Marketing Strategy

Young small businesses are at a disadvantage in almost every way. Competitors will always have higher marketing budgets, a longer history, and more manpower to work with. Deep pockets sure can buy a lot of things in business — So how do you beat money?

Don’t use money.

If you try to play their game, you will lose. You need to play YOUR game, based on YOUR strengths.

As a small business, your biggest advantage is this — You are small. You have a unique opportunity to build deep, meaningful relationships with your client base and keep them coming back. You probably already do this and don’t even notice it!

If your customers are coming back regularly, they are probably telling your friends about you (Word-of-mouth marketing, nice!). This is a huge step. Your customers love you enough to not only come back, but tell their friends about you.

Next step? Give them a platform where they can brag about you. Be sure to create pages where your happy customers can leave reviews about you. Then, invite them to do so. Don’t try to compete with the million dollar marketing budgets of competitors — Let your customers do your marketing for you.